MNMC 004 | Strategies to Leverage Mobile Device Consumption on Facebook Pages
Feb 19th
In this episode of My New Media Coach I discuss the fact that over 100 million Facebook users are now accessing Facebook via mobile devices. The question is do you have a Facebook Page, are you publishing new and engaging content, and is that content mobile ready?
Audio Version
In this Episode
- Building a Facebook Page to engage customers on the largest social media platform in the world
- Creating content on a consistent basis to deliver on the expectation that customers have from your brand
- Creating content for your Facebook Page that is accessible by mobile device users
Take Action
- If you haven’t already, set up a Facebook Page for your brand, company, or products
- Invite visitors from your other social networks or company mailing list to join you on Facebook.
What Do You Think?
- How have mobile devices changed the way you communicate with your customers online?
- What can you do today to get ahead of the curve?
I’d love to hear your thoughts in the comments below.
MNMC 003 | New Media Consumption
Jan 27th
In this episode of My New Media Coach I discuss new media content and distribution as it relates to how and where your customers consume content within your niche market.
Audio Version
In this Episode
- Where is your content? Online, mobile, TV – somewhere convenient to your market
- Consumption Strategy – Who is your market? How do they consume? What format is best?
Download the Presentation (PDF)
Take Action
- Research your market to find out where and how they consume content.
- Start to map out your content creation and distribution strategy.
- Consider the limitations of the devices your market uses to consume your content?
What Do You Think?
- Do you have a good handle on where and how your market consumes content? What makes this difficult to understand?
- Do you test your assumptions and strategies? How often and what exactly do you test?
I’d love to hear your thoughts and comments below.
MNMC 002 | Engaging Customers Online
Jan 20th
In this episode of My New Media Coach I discuss engaging customers online, specifically how to find customers, the rules of engagement, and driving the discussion within your niche market.
Audio Version
In this Episode
- Finding customers online with Google search, Technorati, social networks and forums
- Rules on online engagement – Participation, Honesty, Openness, Personality
- Driving the discussion online – Ask Questions, Acknowledge Feedback, Reply to Comments, Provide Unsolicited Help
Download the Presentation (PDF)
Take Action
- Perform three targeted long-tail Google Blog or News searches and save them to Google Reader
- Comment on three blogs, social network posts, or forum about your niche
- Provide unsolicited help through a blog post or Twitter post
What Do You Think?
- Are you following the Rules of Engagement to better communicate with your customers?
- How are customers responding to your engagement online?
I’d love to hear your thoughts and comments below.
MNMC 001 | Foundations of New Media Marketing
Jan 14th
My name is Steinar Knutsen and welcome to the inaugural episode My New Media Coach. Our mission to to help businesses leverage new media to engage customers, lead their market and grow their business.
Audio Version
In this Episode
- Introduction to My New Media Coach
- Online Growth Engine
- New Media Essentials
Download the Presentation (PDF)
Take Action
- Subscribe to My New Media Coach on iTunes
- Sign up for New Media Buzz newletter
What Do You Think?
- How can you leverage new media to differentiate you business?
- What online communities have you joined or formed to help drive engagement with you target market?
I’d love to hear your thoughts in the comments below.
